Spindle Publishing Company, Inc.

Company Background & Experience
International Focus
Why AmericanHospitals.com?

Company Background & Experience

Since 1976, Spindle Publishing Company has specialized in producing resource guides tailored for targeted audiences. With over twenty-five (25) titles produced each year, our focus is on assisting people who are going through transitions in their lives and helping them adjust to new situations or stages in life. To review the entire "menu" of our current publications, visit our home page at www.spindlepub.com.

International Focus
The needs of international audiences have directed the focus of several of our publications. For example, the International Student Guide to the United States of America is distributed to students worldwide who wish to pursue higher education in the United States. The Latin American edition of this publication is produced in Spanish and focuses on students in 17 South American countries who wish to attend U.S. colleges.

In the early 1980s, we produced quarterly medical journal, Arab Doctor, with a regular supplement called the "International Hospital Referrals Guide". We sold this successful title to a British publishing house in 1986.

Next came www.medicalresourcesusa.com, hereafter known as www.americanhospitals.com. This web magazine is a guide to hospitals, health clinics, and medical resources in the U.S. and is designed to help international patients worldwide.

Why AmericanHospitals.com?
North American healthcare is considered among the BEST in the world. The latest research and technological advances are quickly incorporated into the treatment of acute conditions once they are accepted by the medical community.

International patients come to the U.S. for procedures that are not readily available in their own countries. Many times this requires extended hospital stays for recovery, observation and follow up.

A web magazine like AmericanHospitals.com can help them in the selection of a hospital/clinic in the U.S. by providing medical information, articles, navigational guidance, and information about your hospital and/or Centers of Excellence.

Advanced medical treatment comes with a price tag that not everyone can afford. Over five billion people live outside of the United States. Although only about 1-2% of them can afford to come here for treatment, due to the absolute numbers being so big, it works out to be a large market segment.

Moreover, as most of these patients have to shoulder the full cost themselves, they want to find out as much as they can before spending tens of thousands of dollars for treatment in the U.S.

The segment of the population overseas that would consider treatment in the U.S. is also highly "wired". If they themselves do not use computers, their staff at work or their children have ready access to the web. By precisely focusing the promotion of the site (both online and offline), we can present your facility and capabilities in an effective manner to this upscale audience.

A web magazine that is properly promoted to its target audience can deliver hits (and clients) to your doorstep in one direct linkage.

In addition to medical information, AmericanHospitals.com seeks to help potential international patients and their family members with associated questions and concerns about travel, food, language, lodging, etc.

Hospitals and clinics that recognize the potential of serving international patients have drawn 10% or more of their total revenues from this market segment.

AmericanHospitals.com is a Spindle Publishing Company, Inc. production.